Virgin Media On Your Mobile

Overview

The brief

To retain new customers on the Virgin Media on Your Mobile portal following its cross-platform launch in February 2009.

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Our approach

To broaden the remit of Virgin BITES which we had been running for the past three and a half years, making it a highly engaging experience for a wider audience.

To make the portal a gateway to the web and a place to promote the Virgin Media brand.

To create a synergy between bespoke content and the storefront to increase revenue.

What we did

Creative

We produced high quality bespoke content to cross-sell Virgin Media brands. Sites such as Britain's Next Top Model and VM Shorts directly support Virgin assets, while our artist of the week microsites increase download revenue. Video content increases engagement and competitions increase user response.

Video

We produce, edit and deliver music interviews to the red button service, Virgin Music On Demand and celebrity and music interviews to virginmedia.com

Technology

We host and maintain the content management system through which we run the portal. We also work closely with other Virgin Media technology and hosting providers to maintain a seamless user experience.

Gallery: click to see full size images

The results

Response

We have half a million unique users per month.

Best bits

We launch around 20 new sites per month for big events like The X Factor and The Apprentice. We've also interviewed big names like Kanye West, Leona Lewis, Lady Ga Ga and N-Dubz.

Client feedback

Ronan Mason, Proposition Manager, Mobile Download Services, Virgin Media:

'Que Pasa do an excellent job at managing the portal as well as our needs and expections. They are a pleasure to deal with and I would recommend them to anyone.'

Press

'The editorial content of the site is fantastic and bang on for the audience. Such a strength should be highlighted more strongly, as it does give Virgin Media on Your Mobile a unique voice. Premium content is pushed strongly and the selection is good and reasonably priced.'

James Davies, NMA, January 2009

Outcome

Ongoing client relationship and continue to manage the portal on behalf of Virgin Media.

Tinchy Stryder exclusive interview from Que Pasa on Vimeo.