Channel 4

Overview

The brief

To recruit and retain Channel 4 viewers to a new mobile channel.

Our approach

To create a dynamic lifestyle portal which encourages C4 audiences to engage with their favourite shows in new ways and in new places.

What we did

Creative

We created bespoke content (quizzes, polls, competitions etc) to engage the audience with key shows like Shipwrecked, Desperate Housewives and The F Word.

We re-purposed and edited Channel 4 assets (spoilers, catch-up clips) for mobile use.

We integrated live schedules and created a dynamic look and feel to encourage repeat use.

Gallery: click to see full size images

The results

Response

In our three and a half year service, we increased traffic to the site, peaking with our content for Big Brother in 2008.

Best bits

In June 2008 we collaborated on a site re-design, providing the audience with more exciting ways to engage with C4 content.

The huge popularity of our Big Brother site proved that ad-funded video clips were vital the future of audience engagement.

Client feedback

Mandy Pollard, Mobile Editor, C4:
'We worked very closely with Que Pasa over a number of years from the conception of Channel 4 Mobile through to the re-design launch in 2008, which they were heavily involved in.  Working with the team was always highly enjoyable and productive and they helped us develop Channel 4 mobile into a successful and competitive mobile site.

Press

'Channel 4 mobile provides a nice balance of interesting and up-to-date content plus core features designed to engage the user.'

NMA review, Jul 2008

Outcome

Ongoing supplier relationship.